tower_group
tower_identity84
vertical-1_0006_TOWER28-STILL-LIFE-NY-09.19_285_FLORA-MAC-1
tower_vertical_flora_0027_KRISS65-232-scaled-2
vertical-1_0003_TOWER28-STILL-LIFE-NY-09.19_473_FLORA-MAC-1
vertical-1_0009_TOWER28-STILL-LIFE-NY-09.19_167_FLORA-MAC-1
vertical-1-1
krissi2-scaled-2
tissue-2
vertical-1_0011_TOWER28-STILL-LIFE-NY-09.19_104_FLORA-MAC-1
tower_vertical_flora_0025_3C4A4511-Edit-scaled-2
T-scan-1-scaled-2
horizontal-2-1
tower_horizontal_flora_0001_KRISS65-183-1
tower_horizontal_flora_0000_KRISS65-307-1
tower_vertical_flora_0012_TOWER28-STILL-LIFE-NY-09.19_277_FLORA-MAC-scaled-2
tower_vertical_flora_0018_TOWER28-STILL-LIFE-NY-09.19_087_FLORA-MAC-scaled-2
welle_E4D9EA
palme_E4D9EA
fahne_E4D9EA
strandturm_E4D9EA
sonne_E4D9EA

Tower 28 on social

tower_identity75-1
girlseeksglow_78979304_700753823747673_6263567247625441792_n
dirtyboysgetclean_70085319_525232048037172_6705500692216032245_n
glamonglam_68933815_194476281560770_1319997761507768876_n
tower28beauty_59726679_1389512574525002_1959728445246423618_n
melissa.christine_65963275_329266654626704_869896550627930023_n
grewalleah_71708591_103820374303266_8393166943378008439_n
tower28beauty_71729721_535992333818143_3158760435380840766_n
sweetgalglow_73470519_162891438147336_852505260400861855_n
iiroshnii_70394202_661203704370956_1557872009144486693_n
breakfastatellies_73414163_190121752155101_5458123269140872542_n
tower_identity74
tower_identity70
tower_identity77
tower_identity72
tower_identity76
tower_identity68
tower_identity69
tower_identity75
tower_identity73

Brand identity, packaging design and art direction for Tower 28. Tower 28 lends its name from a beach tower in Santa Monica, CA. The clean beauty brand is all about an effortless lifestyle. The squiggly brand mark refers to a lifestyle in motion, waves, the beach, and is reminiscent of beauty product swatches. 

Client Tower 28 Beauty
Design Assistant Christina Michelitsch, Coraline Loos
Photography Joanna McClure, Flora Maclean, Krissy Saleh
Animation Kristina Reischl
Year 2018–2021

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