CLIENT
TOWER 28 BEAUTY
YEAR
2018
CLIENT
TOWER 28 BEAUTY
YEAR
2018
SERVICES
BRAND IDENTITY
PACKAGING DESIGN
ART DIRECTION
Tower 28 lends its name from a beach tower in Santa Monica, CA. The clean beauty brand is all about an effortless lifestyle. The squiggly brand mark refers to being in motion, waves, the beach, and is reminiscent of beauty product swatches.
Design Assistant: Coraline Loos. Icon Animation: Kristina Reischl. Lifestyle Photography: Krissy Saleh. Still Life Photography: Flora Maclean
Tower 28 lends its name from a beach tower in Santa Monica, California. The clean beauty brand is all about a fast, effortless lifestyle. The squiggly brand mark refers to being in motion, waves, the beach, and is reminiscent of beauty product swatches.
Design Assistant: Coraline Loos. Icon Animation: Kristina Reischl. Lifestyle Photography: Krissy Saleh. Still Life Photography: Flora Maclean
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