Tower 28 on social
Brand identity, packaging design and art direction for Tower 28. Tower 28 lends its name from a beach tower in Santa Monica, CA. The clean beauty brand is all about an effortless lifestyle. The squiggly brand mark refers to a lifestyle in motion, waves, the beach, and is reminiscent of beauty product swatches.
Client Tower 28 Beauty
Design Assistant Christina Michelitsch, Coraline Loos
Photography Joanna McClure, Flora Maclean, Krissy Saleh
Animation Kristina Reischl