Creative- & art direction for HOKA x PROBA campaign. Social film and campaign art direction in collaboration with Christina Michelitsch (MMCV) and Alex Proba for the launch of the HOKA x PROBA shoe collection. The Energy of Joy campaign was shot in Oregon’s blooming wildflower fields and explores the relationship between art, movement, and nature. Inspired by the awakening of spring, it connects the rhythm of human motion with the organic patterns and colors of the natural world. The trail-running shoes draw from wildflowers and organic forms, reimagining HOKA’s performance design through Proba’s distinctive lens of color and form.

Client Studio Proba & HOKA 
Photography Brian Chorski
Motion & edit Daniel Agre
Styling Nina Bakos
Models Zoe, Maile & David
Lettering Ayaka Ito
Design support Coraline Loos
Year 2025