S’eau Prima is a modern, premium skincare brand inspired by a little-known superpower ingredient, hypochlorous acid. Born out of a global pandemic, S’eau Prima makes iconic products based on powerful formulas and aims to give women the time and space to put themselves first. The brand identity and art direction was inspired by that. The icon alludes to fluidity and transformation. 

Client S'Eau Prima, Sybil Steele
Photography Paul De Luna, Jean Ambrojo, Sybil Steele
Year 2020