Wash_pink_final_loop

THE WASH NYC
BRAND IDENTITY
2019

Brand identity for a friendly neighborhood laundromat in Harlem, NYC. We created a fun, lighthearted, approachable, easy-to-use and understand brand identity for the Wash. Laundromats in New York are places where diverse people meet and spend time. We made the space worthwhile to hang out while laundry is spinning, with a seating area and bar painted by Alex Proba.

Client: Leeana Khalique
Design assistant: Annie Chen
Animation: Katharina Glanz, Pantufla Cuantica
Bar illustration / painting: Alex Proba

WASH_CASE_1
Wash_CaseStudy_01 copy
WASH_CASE_4
WASH_CASE_5
WASH_CASE_6
Wash_CaseStudy_02
WASH_CASE_7
Wash_CaseStudy_03
WASH_CASE_12
WASH_CASE_8
WASH_CASE_2

More Projects

gossamer 4 – InsideEditorial Design

Tower 28Brand Identity

gossamer 3 – NightEditorial Design

JumboBrand Identity

BBAtelierBrand Identity

gossamer DuskPackaging Design

Apple NewsCampaign

gossamer 2 – ParadiseEditorial Design

sasha + luccaBrand Identity