CLIENT
TOWER 28 BEAUTY

YEAR
2018

CLIENT
TOWER 28 BEAUTY

YEAR
2018

SERVICES
BRAND IDENTITY
PACKAGING DESIGN
ART DIRECTION

Tower 28 lends its name from a beach tower in Santa Monica, CA. The clean beauty brand is all about an effortless lifestyle. The squiggly brand mark refers to being in motion, waves, the beach, and is reminiscent of beauty product swatches.
Design Assistant: Coraline Loos. Icon Animation: Kristina Reischl. 
Lifestyle Photography: Krissy Saleh. Still Life Photography: Flora Maclean

Tower 28 lends its name from a beach tower in Santa Monica, California. The clean beauty brand is all about a fast, effortless lifestyle. The squiggly brand mark refers to being in motion, waves, the beach, and is reminiscent of beauty product swatches.
Design Assistant: Coraline Loos. Icon Animation: Kristina Reischl. 
Lifestyle Photography: Krissy Saleh. Still Life Photography: Flora Maclean

tower_vertical_flora_0003_TOWER28 STILL LIFE NY 09.19_473_FLORA MAC
tower_vertical_flora_0027_KRISS65-232
animationpurple_header-2
vertical-1_0011_TOWER28 STILL LIFE NY 09.19_104_FLORA MAC
horizontal-3
animationpurple_updated-S2-mark-bg
T-scan
horizontal-2
tower_vertical_flora_0025_3C4A4511-Edit
vertical-1_0012_TOWER28 STILL LIFE NY 09.19_087_FLORA MAC
tower_horizontal_flora_0001_KRISS65-183
krissi2
tower_vertical_flora_0040_R1-09037-0026
tower_horizontal_wrapping
tower_vertical_flora_0000_tower28beauty_73201509_738989909896650_4491995145005123915_n (1) copy
vertical-1_0006_TOWER28 STILL LIFE NY 09.19_285_FLORA MAC
tower_horizontal_box
tower_vertical_flora_0012_TOWER28 STILL LIFE NY 09.19_277_FLORA MAC
tower_vertical_flora_0037_R1-09039-015A
welle_E4D9EA
palme_E4D9EA
fahne_E4D9EA
strandturm_E4D9EA
sonne_E4D9EA
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packaging
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melissa.christine_65963275_329266654626704_869896550627930023_n
tower28beauty_75450424_167947974288181_36259125676015240_n

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