STONE & STRAND BRAND IDENTITY IN COLLABORATION WITH AYAKA ITO
2019

Designed for women by women, the Stone And Strand offers feminine, minimalist, and on-trend fine jewelry that is meant to be stacked and layered. Ayaka. Ito and myself worked closely with founder Nadine McCarthy Kahane to create a new brand identity that speaks to the modern and in-the-know woman. Through the new logomark, visual system, custom typeface, to art direction, we blended the playfulness of the mixing-and-matching of the jewelry pieces with their understated, refined, elegant taste.

Custom typeface by Ayaka Ito.

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